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Client Highlight: Formula 369

2 min

Most supplement brands want you to read the label. Formula 369 wants you to feel the difference.

If you have ever stood in a supplement aisle wondering why a sports drink needs fifteen ingredients you cannot pronounce, Formula 369 was built to answer that question. Founded by Utah-based competitive cyclist Eric Ellis, this brand exists because one athlete got tired of paying for hype and decided to build something honest instead.

Two years of personal testing later, Formula 369 was ready for the world.

Eric Ellis brings something rare to the supplement industry. With a degree in Exercise Physiology, eight years coaching cyclists, five years as a certified personal trainer, and twelve years formulating over 40 nutritional supplements sold worldwide, he knew exactly what athletes needed and exactly what they were being sold instead.

The gap between those two things became Formula 369.

The formula comes down to three ingredients: Maltodextrin, Fructose, and Salt. That precise combination activates dual energy pathways so your body absorbs carbohydrates at the highest possible rate during intense effort without the stomach distress that derails so many athletes mid-performance. Salt replaces what you lose in sweat and keeps your sodium levels stable.

Nothing extra. Nothing unnecessary. Just what your body actually needs to perform.

There is something genuinely inspiring about a brand that knows exactly what it stands for.

Every decision Formula 369 makes, from the formula to the packaging to the pricing, reflects the same care and intention that went into building the product in the first place. That kind of clarity is rare and it is worth protecting.

At Rise CPA & Accountants, we are honored to be part of the team that helps Formula 369 keep growing. When a business is built this thoughtfully, making sure the financial foundation matches that standard is something we take seriously.

Building something you believe in?

The financial side of your business should support your vision, not slow it down.

Let’s talk about what the right financial foundation looks like for you.

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