How Pearl Pop Is Rethinking the Toothbrushing Routine
Getting kids to brush their teeth is not always the easiest part of a parent’s day. Utah founders Kimber Crandall and Bryson Barney saw an opportunity to make that everyday routine simpler and more enjoyable.
They created Pearl Pop, a soft, chewy alternative to traditional toothpaste. Pearl Pop Toothpaste Pearls are chewed before brushing, replacing the usual squeeze-from-a-tube routine with a format designed to be approachable for kids.
A Different Approach to an Everyday Habit
Pearl Pop takes something families already do every day and changes the experience without changing the goal.
Its toothpaste pearls are fluoride-free and sulfate-free and contain 5% nano-hydroxyapatite and xylitol. The routine itself stays simple: chew a pearl, brush for two minutes, then spit without rinsing.
That simplicity is central to the product. Instead of asking families to adopt a complicated new routine, Pearl Pop reimagines a familiar one.
From a Utah Idea to More Than 10,000 Families
Based in Vineyard, Utah, Pearl Pop reports that its products have now reached more than 10,000 families, with options available for both kids and adults.
The company has also gained attention outside Utah. Pearl Pop has been featured by FOX29 Philadelphia, Utah Business, ABC4’s Good Things Utah, Studio 5, and the Las Vegas Review-Journal, which featured Pearl Pop among five standout products from the ABC Kids Expo in Las Vegas.
Co-founder Kimber Crandall also shared Pearl Pop’s story on How I Built This with Guy Raz. During an Advice Line episode featuring Warby Parker co-founder Neil Blumenthal, she discussed the challenge of bringing the company’s chewable toothpaste concept to a broader market.
The Kind of Business We Love to See Grow
At Rise CPA & Accountants, we work with entrepreneurs who take practical ideas and turn them into growing businesses. Pearl Pop is a strong example of what that can look like.
Kimber and Bryson started with a problem they understood firsthand and created a product that approaches it differently. Watching businesses like Pearl Pop grow is one of the reasons we value working alongside founders as they build what comes next.
We are pleased to feature Pearl Pop and share the story behind a Utah business bringing a fresh perspective to an everyday routine.
Visit Pearl Pop to explore its products and learn more about the company.
Building Something of Your Own?
Growth brings new opportunities, but it also brings more financial decisions.
Rise CPA & Accountants helps growing businesses build greater financial clarity through accounting and advisory support, so owners can better understand their numbers as the business evolves.
